Admit it, they are, but it's not what you think! And while social media followers bring no added value to your life, I suppose a large following can make the ego feel good; bragging rights, I guess.
But in private you can't help wonder what you're doing wrong. You can't seem to figure out those infamous ghost followers. Why would anyone want to follow you and not interact with anything you say, do, or post?
So what gives?
Well, chasing after a large following is the wrong chase.
Contrary to what you believe, unless you're a celebrity or a person of influence, it's not the following that makes you.
Take engagement for example. If content is king, then engagement is queen.
Engagement is what ultimately earns you sales for your business and shares with other people. That level of interaction is what you're looking for. Those are the people who are interested in what you have to offer. Engagement tells you people:
want your products/services
love your brand
want to connect with you
And that, my dear friends, is what you should be chasing.
Here's my little secret... COMMENTS ARE GOLD!
While it may be virtually impossible to reply to all comments, all the time—especially those that have no relevance to your business—if someone takes the time to leave you a comment about your business, it's your golden opportunity to show them who you are.
It also tells people you're actively monitoring your feed, reading their comments and that you actually cared enough to respond back. Which is rare on social media these days.
When you’re fighting to stand out above the noise, establishing a personal relationship with people who may possibly buy what you have to offer, is seriously amazing.
Many folks these days follow for a follow; not because they like you, or what you have to offer but because they're chasing that number. Which reiterates my original theory, they're chasing the wrong thing.
If you are using social media for business profit, stop placing your focus on bragging rights. Look at the bigger picture and focus on what really matters.