Admit it, they are.
BUT IT'S NOT WHAT YOU THINK!
And while followers bring no added value to your life, per say, a large following makes the ego feel good. Bragging rights, I guess. And yet in private, you're left to wonder what you're doing wrong.
Because you can't figure out these ghost followers. Why would someone follow you and not interact with anything you say or post?
After all, they liked you enough to hit that follow button but not enough to like your posts, click your links, or buy your products or services. And here's why...
CHASING AFTER A LARGE FOLLOWING IS THE WRONG CHASE!
Contrary to what you may believe—unless you're a celebrity or influential entity—it's not the following that makes you.
Many folks these days follow for a follow; not because they like you, or what you have to offer but because they're chasing that number. Which reiterates my original theory, they're chasing the wrong thing; the number.
If you're using social media for business, stop placing your focus on bragging rights. Look at the bigger picture and focus on what really matters.
If content is king, then ENGAGEMENT IS QUEEN. And the new Instagram algorithm change... has proven that to us.
Engagement is what ultimately earns you sales for your business and shares with other people. That level of interaction is what you're looking for. Those are the people who are interested in what you have to offer.
Engagement tells you people:
want your products/services
love your brand
want to connect with you
And that, my dear friends, is what you should be chasing.
And here's my little secret...
COMMENTS ARE GOLD.
While it may be virtually impossible to reply to all comments, all the time—especially those that have no relevance—if someone takes the time to leave you a comment about your business, it's your golden opportunity to show them who you are.
It also tells people you're actively monitoring your feed, reading their comments and that you actually cared enough to respond back. Which is rare on social media these days.
When you’re fighting to stand out above the noise, establishing a personal relationship with people—and by personal I'm referencing business—who may possibly buy what you have to offer, is seriously amazing.