Admit it, they are.
BUT IT'S NOT WHAT YOU THINK!
And while followers bring no added value to your life, per say, a large following makes the ego feel good. Bragging rights, I guess. And yet in private, you're left to wonder what you're doing wrong.
Because you can't figure out these ghost followers. Why would someone follow you and not interact with anything you say or post?
After all, they liked you enough to hit that follow button but not enough to like your posts, click your links, or buy your products or services. And here's why...
CHASING AFTER A LARGE FOLLOWING IS THE WRONG CHASE!
Contrary to what you may believe—unless you're a celebrity or influential entity—it's not the following that makes you.
Many folks these days follow for a follow; not because they like you, or what you have to offer but because they're chasing that number. Which reiterates my original theory, they're chasing the wrong thing; the number.
If you're using social media for business, stop placing your focus on bragging rights. Look at the bigger picture and focus on what really matters.